PERHAM — Some families are supposed to work together, even over several generations. That can be said for Perham and Detroit Lakes mother-daughter team Stacey Morris and Chelsea Brooke, who recently opened an interior design business together; Interiors of Coral Cove.
“Sometimes you get to a point where you have to assess things, and we were at a point where we just knew we wanted to grow,” Morris explained. “We want to be bigger. We want to kill him.”
While the two are both from California, Brooke’s grandmother and Morris’ mother grew up in Frazee. Because of this, Morris always spent her summers in the Lake District as a child. About ten years ago she moved back to the Perham area to live there full-time, and about five years later Brooke – who now lives in Detroit Lakes – followed.
The two worked in the design industry for many years at two different companies, but recently decided it was time to strike out on their own and start their own business together. They had built a client list over the years, and the decision seemed right. In fact, mother-daughter businesses are run in their family.
“(The name Coral Cove Interiors) is an ode to our upbringing in San Diego and to my grandmother,” Brooke explained. “She and my mom had a design business in San Diego in the ’90s.”
Morris began working with her mother in 1987 when she was still a teenager, and they continued to collaborate for quite a while, she said. Much of their design work was related to the coast, so that’s where the inspiration for the name came from.
“I kind of followed in his footsteps and learned,” Morris explained. “I always say, ‘I learned from the best.'”
Brooke continued, “And now she’s kind of passed the torch. So it’s a mother and daughter story, just like it was with my grandmother and my mother.”
The duo think their coastal roots fit well with the lakeside surroundings of Otter Tail and Becker counties. Both women like to incorporate bright colors and nature-inspired designs.
For example, they recently designed a space with a forest of green trees towering through the windows. Brooke explained that they wanted to bring nature into the space, so they chose a forest green velvet bed and placed it against a feature wall painted in the same tone. The space has brown accents, similar to the tree bark outside.
As a mother and daughter team, Brooke and Morris feel like they work even better together. Being of different generations and having different aesthetics and personal skills, they see the possibility of improving their designs.
“It’s good that we don’t have anything to coat,” Morris explained. “We can tell it like it is. We don’t have to worry about hurting each other because we know each other so well… I can solve problems very well and I have very good construction experience.
“(Brooke) has such a fabulous eye for design that’s different and innovative. There’s a lot of things that people haven’t seen before, so I love that. I can turn to her if we’re looking for something something unique or if we really want to think outside the box.”
Coral Cove Interiors offers a wide variety of services – commercial and residential – such as selecting flooring or paint colors, renovating spaces, choosing furniture and windows, and more. Although they mainly do interior work, Morris also has experience in exterior design. Thanks to this, she is able to help clients and entrepreneurs in this regard.
Morris and Brooke’s design process is highly customizable from client to client. They start by meeting their client, whether online or in person, and learning about who they serve and what they like – whether it’s how they want the space to feel, the color story they want, their favorite movie or era, their travels or anything else important to their client.
Once they really get to know their client, they go to the drawing board and enter what Brooke describes as the “moodboarding phase.” They use software that allows them to invite their client into a portal where designers can submit products such as tiles and paint colors.
On this portal, customers can approve certain proposals. Not only is this process simple and visual, but Brooke and Morris said it also eliminates many emails.
“It’s kind of a fun process,” Brooke said. “We have found that many of our customers really appreciate this view.”
Once everything is planned and approved, they begin task management – involving everyone and everything needed to get the job done.
Brooke and Morris were also careful to point out that they have a very hands-on process throughout production. They like to be there for the customer to make sure everything is going well. If there is a problem along the way, they will take care of it themselves with the contractors.
“One of the things that we’re really proud of is that I think we’re really good communicators, and the communication process is so important,” Morris said. “We also pride ourselves on being honest and transparent with our customers.”
Once everything is set up, the decorating phase begins. And then, just like that, the space the client was hoping for is complete.
To learn more about Coral Cove Interiors, visit their website, coralcoveinteriors.com. They can also be found on Facebook @coralcoveinteriors and Instagram @coralcoveinteriors. For more information or to book a consultation, contact them at 218-325-0298 or [email protected]
“We really relieve our customers of the pressure,” concluded Morris. “A lot of the time when someone hires us, they want to be guided, so we’re here to walk them through the process, but also to make it fun and non-stressful.”