SIGNATURE KITCHEN SUITE PRESENTS THE VALUE OF “TRUE TO FOOD” PHILOSOPHY IN MILAN

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Ultra-premium integrated brand innovation with a passion for food

Seoul, South KoreaJune 8, 2022 /PRNewswire/ — LG Electronics (LG) is set to hold a series of sophisticated events at the Signature Kitchen Suite showroom in Piazaa Cavour, Milanoduring this year’s Milan Design Week 2022.

LG Electronics (LG) will host a series of events at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan during Milan Design Week 2022.

LG Electronics (LG) will host a series of events at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan during Milan Design Week 2022.
LG Electronics (LG) will host a series of events at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan during Milan Design Week 2022.

During Milan Design Week 2022, an architect and illustrator, Carlo Stanga, presents his work of art at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan.
During Milan Design Week 2022, an architect and illustrator, Carlo Stanga, presents his work of art at the Signature Kitchen Suite Showroom in Piazza Cavour, Milan.

Product lines including 18-inch and 24-inch column wine coolers from LG's ultra-premium built-in kitchen appliance brand Signature Kitchen Suite are featured in the Signature Kitchen Suite showroom from Piazza Cavour, Milan.
Product lines including 18-inch and 24-inch column wine coolers from LG’s ultra-premium built-in kitchen appliance brand Signature Kitchen Suite are featured in the Signature Kitchen Suite showroom from Piazza Cavour, Milan.

Open since 2020, the showroom showcases the luxurious offerings of Signature Kitchen Suite, a brand that sets new trends in built-in kitchen appliances. Admired everywhere Europethe home of built-in appliances, LG’s luxurious built-in kitchen solutions combine the company’s innovative technologies and passion for food to deliver precise cooking and food storage along with next-level style and convenience.

The ultra-premium brand’s showroom resembles an elegant modern art gallery where tradition and innovation come together in effortless harmony. Perfectly complementing the understated design of Signature Kitchen Suite’s advanced appliances, nature-inspired decor by Calvi Brambillaone of from Milano top interior design studios. Visitors can see and experience the unique value of Signature Kitchen Suite and LG home appliances for themselves by exploring the showroom’s Food Academy and selected home spaces including kitchen, living room, bedroom and the laundry room.

During Milan Design Week 2022, the showroom will demonstrate the true value of Signature Kitchen Suite products through the True to Food™ Itinerary event – ​​which shows consumers the benefits of a true to nature lifestyle, where ingredients are kept fresh from nature using LG’s latest technologies. Cooking lessons are also offered by Signature Kitchen Suite’s Director of Culinary Experience, Celebrity Chef, Andrea Vignaand narration by architect, illustrator and author, Carlo Stanga, as well as appearances by renowned artists and furniture designers. Offering a variety of delicious experiences, showroom events convey the importance of proper food storage and preparation, as well as Signature Kitchen Suite’s passion and dedication to sharing its True to food philosophy.

“Visitors to our showroom this Milan Design Week will experience the unparalleled value and artistry of our ultra-premium brand appliances, and see for themselves how we stay true to creating a better life in all the areas of the house,” said Lyu Jae Cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to expand our portfolio of built-in appliances for the European market with high-tech and well-designed products that meet the needs and expectations of the most demanding consumers.”

For more information on the Signature Kitchen Suite showroom at Milanovisit www.signaturekitchensuite.it/it_en/.

About LG Electronics Home Appliance & Air Solution Company

LG Home Appliance & Air Solution Company is a leader in home appliances, smart home solutions, air solutions as well as visionary products powered by LG ThinQ AI. The company creates various solutions with its leading global advanced technologies and is committed to making life better and healthier for consumers by developing kitchen appliances, living appliances, HVAC and air purification solutions. carefully designed. Together, these products offer enhanced convenience, exceptional performance, efficient operation, and undeniable health benefits. For more information about LG, visit www.LGnewsroom.com.

Source: LG Electronics, Inc.

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