Billy Dec, CEO and founder of the vintage brand Underground cocktail club in Chicago and The Gulch favorite New Asian Sundasets its sights on Nashville’s nightlife hub, Printer’s Alley, as the next home of the Underground Cocktail Club.
A commercial lease for the Underground Cocktail Club has been signed with private real estate investment firm Unico Properties LLC. Unico transforms Alley of printers into an attractive dining destination, and its deal with the Underground Cocktail Club will mark its first venture with a retail tenant in the area. The brand new location will be a 5,460 square foot space at One Nashville at 150 4th Ave. NOT.
“It’s been our happy home for five years, it’s where we’ve committed to being an integral part of the community – to contribute, grow, entertain, support – and it’s proven with Sunda in The Gulch to be a super success for us to expand our offerings to,” Dec explained, breaking down the Underground Cocktail Club’s downtown Nashville expansion.
“That and as the world shut down in 2020, I started doing a lot of research with our ad agency COACT, projecting what the future might look like going back in time to the Roaring Twenties. Fascinated by the evolutions in music, cocktails, fashion, female expression – it inspired me to create Cocktail Club, then I learned the history of Printer’s Alley in the 1920s and it all fit together perfectly.
Luxurious and unpredictable is a simplified description of how a night well spent at the Underground Cocktail Club should be. It’s meant to be an experience that changes as the night progresses, reminiscent of a classic 1920s cocktail club. From the interior design to the high-quality menu, the Underground Cocktail Club will pay homage to the Printer’s Alley’s history as an entertainment district while simultaneously incorporating modern and “cutting edge” elements.
Dec thinks such elements will help the property stand out from other venues nearby. and celebrated in Nashville!
Unico Properties Senior Vice President and Regional Manager Andrew Cox said, “Our goal with this space was twofold: we wanted to provide a closer connection between the traditional Printer’s Alley corridor and Commerce/Broadway, and we wanted also provide an exciting experience. convenience for our tenants at One Nashville. The Underground Cocktail Club is well on its way to achieving both of these goals and we couldn’t be more excited about their vision for the space.
The construction of the Underground Cocktail Club was also a process very faithful to Nashville. The talent responsible for tackling architectural planning, design and general contracting is all local. Therefore, the Underground Cocktail Club will be the definition of made by Nashville for Nashville.
According to Dec, “For five years, Nashville locals and Sunda regulars, music industry friends — all of whom are very familiar with our venues in Chicago — have been asking please open something. of cool that they can enjoy at night (especially after dinner), it’s new and different from what tourists flock in. So maybe plus a very cool scene above the bar, classic cocktails, upscale decor and service might better predict who would love The Underground Cocktail Club the most!”
However, the crowd attracted to the club should not just be made up of those who live in the city. Dec and Unico made it clear in a press release that visitors are equally welcome to get lost in the unique Gatsby-esque fantasy of Printer’s Alley.
More information on Nashville’s upcoming Underground Cocktail Club will be released as details emerge.